In the inspired and inspiring Chicken Wing Guide to Small Business by Chandler Arizona">Chandler business coach and business consultant Stuart Preston at My Business Advisors, where different types and stages of business were described in terms of the different sauces available for Buffalo chicken wings, many concepts were identified to help categorize your own business and gauge its level and potential for success. The sauces discussed were suicide, hot, medium, mild, and honey BBQ.

However, Teriyaki, though acknowledged as a common kind of wing sauce, was disregarded because of its lack of authenticity to traditional Buffalo wings. As accurate, worthwhile, and enlightening as the Chicken Wing Guide to Small Business is, perhaps Teriyaki sauce was overlooked too quickly.

Teriyaki sauce is an exotic, sweet, tangy sauce that is extremely popular among wing lovers who don’t mind breaking away from the traditional, authentic Buffalo chicken wing flavors on a regular basis, or simply on occasion when they feel like a change.

The sauce itself is a traditional Japanese concoction used frequently when cooking chicken. Therefore, it took some taste and ingenuity to take the sauce one step further and marry it with chicken wings.

A teriyaki business, therefore, is one that isn’t afraid to break away from the norm and find something new, sweet, and tangy, to produce a product or service that will be popular among people who are looking for something different, or a change of pace.

Teriyaki businesses are ones that have effectively found their niche in the marketplace by taking a popular product or service, and changing it with taste and style to cater to a unique, specific market. They understand their marketplace and their place inside of it, and aren’t afraid to bend the rules on occasion when they see an opportunity opening up.

These businesses are frequently very trendy, and are constantly evolving with the changing needs, tastes, and desires of their customers and prospective customers.

Indeed, The Chicken Wing Guide to Small Business is onto something… and so are Teriyaki businesses!

tags:business coaching business advisors business coach small business stuart prestonbusiness coaching business advisors business coach small business stuart preston

This entry was posted on Friday, September 28th, 2007 at 11:52 am and is filed under Business Coaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.