A Great Marketing Lesson from Dick Dale
Every time I talk to a working musician, I tell them about Dick Dale’s video on YouTube. After a few more views, I realized that it’s a good lesson for any business owner, not just musicians. What are the lessons?
- Start small and build your marketing budget/campaign as you grow. This way, you don’t spend away your much-needed cash.
- Give away free samples. Let your market sample your work so they come back for more in the form of sales.
- Create a great product. Marketing is asking people what they want and then offering it to them. Make sure they want what you’re selling!
- Maintain control. I bet one of the reasons you started your business is that you have some ‘control freak’ in you. Well, that’s a good thing. Make sure you control your product, the rights to your product, and the messages around your product.
Check out the video:
March 24th, 2008 11:34
Thank you Stuart for bringing this to our attention. As you said this marketing lesson from Dick Dale is awesome for every small business owner.
Lesson learned is learn market yourself and control everything.
Be in charge of your own business - but keep investing in your business and in yourself…
Get smart - and become a business person ( don’t depend or expect others run your own business ) - that’s the only way to keep everything and be in control of everything.
Thank you for relating this marketing message to our small business owners, and thank you for being number 1 business coach in Arizona.
-Renato
http://RenatoRodic.com
Internet Marketing Coach